Art Director
788718-mac-miller-wallpaper-2048x1152-for-android-tablet.jpg

BFA Thesis: Mac Miller | Intend/Receive 2012

 

BFA Thesis Project | Publication 1: The Meaning Intended.

This project was sent to Benjy Grinberg, owner and director of Rostrum Records upon its completion.

ABOUT:
A design-thesis experiment that explores the ambiguous nature of Mac Miller’s lyrical expression(s). This experiment was the result of a year-long sustained research project for the final year of my BFA at Whitecliffe College of Arts & Design.

SONG:
Mac Miller – Kool Aid and Frozen Pizza.

STATEMENT:
The objective of my research practice during the final year of my BFA was to differentiate the meaning of lyrics intended by a singer/songwriter, and the meaning that is understood by the audience. This was evidenced through a linguistic analysis of the artist’s contemporary lyrics  and the subjective responses to those lyrics visually explored through typography, abstract-shape and form.

DESIGN QUESTION:
How can an in depth study of contemporary lyrics as language, and the subjective responses to those lyrics be expressed visually through shape, form and typography?

 

BFA Thesis Project | Publication 2: The Meaning that is Understood.