Art Director


JayJays is a large Australian youth clothing label, owed by The Just Group, and is one of The Reactor's biggest and most active clients. Being a fast–fashion company, Jay Jays are shooting every two weeks.

That’s 2 seasons a year, 14 campaigns a season, 12 shoots per season and 3 concepts per campaign. This is content from 2017–2019 ranging from in–store hero stills, social stills and motion.


Concept and art direction by Russell Neill, Eryn Crowl and Nick Brown at The Reactor. Photography by Tintin Hedberg and Tim Swallow. Hair and make-up by Justin Henry. Production by Hell Studios, Melbourne and The Kitchen, Sydney. Motion by Treehouse Studios, Melbourne, and Ed Triglone X The Lagoon Collective, Sydney.

©RussellNeill2018 ©JayJays2018 ©TheReactorGroup2018 ©TreehouseStudios2018